“There’s so much integrity behind what we’re doing here. They also co-founded the Meatpacking District club/lounge Provocateur. He and his partner, Brian Gefter, spent two-and-a-half years renovating the room, once the controversial club Shadow. “It’s a festival experience on a nightly basis here,” says Satsky, low-spoken and clad in running gear, during a preview tour of the site.
(A pristine white stone altar, salvaged from an old church in the Bronx, is repurposed as the central DJ deck.) Conspicuously absent are the megawatt LED displays and VIP alcoves typical to rave rooms a large circus tent envelops the side bar platform, a nod to the whimsical art culture of Burning Man. Its décor pulls from abandoned churches and 70s disco boîtes, pairing stained glass windows and wooden crosses with metallic wallpaper and laser-cut archways.
Located on a subdued stretch of West 28th Street, a few blocks from the site of his rambunctious former venue, Stereo – a preferred mid-2000s haunt of Mark Ronson and Lindsay Lohan – Flash Factory will program live and experimental techno artists and occasional indie-rock shows. Satsky is confident he’s built it in Flash Factory, a new 10,000-square-foot club that opens in Chelsea on Saturday.
